After closely a ten-year hiatus, Lilith Fair returns this summer, casting a spotlight in successi~ celebrating women in music and protecting the planet. To mitigate the trip’s carbon footprint, Lilith has partnered with Nalgene as the narrow reusable water bottle partner. As a result, concert attendees will be the subject of the opportunity to choose reusable water bottles in place of improvident bottled water.
Orange Lilith Bottle
Our goal in partnering with Nalgene is to conquer the waste produced by single-serve bottled water during our trip this summer – it’s a simple, small change that everyone be possible to take part in, and one that truly makes a difference.
Over the years, summer plan tours have become synonymous with waste. Bottled water, paper plates and individual-sized packaging are a throwaway substantialness at outdoor festivals. In 2010, Lilith commits to minimizing the expedition’s carbon footprint by partnering with companies like Nalgene, and Reverb, a visitor that provides turn-key greening programs for artists' tours season conducting grassroots outreach and education with music fans everywhere.
During the summer agreement series, Nalgene will offer fans limited-edition Lilith Tour bottles at either of the thirty-plus tour stops. Commemorative Lilith Tour bottles command be available in Nalgene’s 32 oz. Wide-Mouth, 16 oz. Narrow-Mouth and On-the-Go (OTG) styles. Concertgoers be possible to purchase bottles on-site for $15 and refill throughout the day at free “hydration stations” conveniently located at each concert venue. Additionally, fans who are unable to attend the concert this summer have power to purchase limited edition Lilith Tour Nalgene bottles at www.Nalgene-Outdoor.com season supplies last.
“Our goal in partnering with Nalgene is to render the waste produced by single-serve bottled water during our round this summer – it’s a simple, small change that everyone have power to take part in, and one that truly makes a difference“ declared Seth Freed, Sr. Director of Sponsorships for Lilith. “We reliance that Lilith fans will join in the spirit of this single partnership by purchasing a commemorative Lilith Tour Nalgene bottle to practice at concert refilling stations, and in their every day lives afterwards.”
Over the years, Nalgene has emphasized the consequence of using reusable water bottles in place of bottled water through its FilterForGood partnership with Brita. Through the FilterForGood partnership, Nalgene and Brita bear saved millions of bottles from ending up in landfills by asking individuals to take a put in ~ to reduce waste by choosing a greener combination of reusable supply with ~ bottles and filtered water.
The 2010 Lilith Tour kicks off attached June 27th in Calgary, Canada and continues across Canada and the U.S. through August. For additional information please visit www.LilithFair.com or follow Nalgene and Lilith on twitter at: twitter.com/NalgeneOutdoor and twitter.com/lilithfair.
About Nalgene Outdoor
Nalgene, part of Thermo Fisher Scientific, was founded in 1949 being of the cl~s who a manufacturer of the first plastic pipette holder and soon expanded its returns line to include state-of-the-art polyethylene lab ware. Since then, Nalgene has been the leader in leak-proof, reusable hydration containers, and today offers the largest and greatest number diverse selection of BPA-free reusable containers, including stainless steel. Through its eco-minded campaigns including FilterForGood, Refill not Landfill, and America’s Least Wasteful Cities and its reference to a committee to producing leak-proof and durable products; Nalgene aims to inhale air a less wasteful way of life. Nalgene products adhere to strained FDA and ISO manufacturing processes that go above and beyond other reusable container companies’ manufacturing standards. For other thing information, contact Nalgene Consumer Products or visit our website at www.nalgene-out-of-door.com.
Contact:
Libba Cox, 617-248-0680, x12
Caroline Budney, 617-248-0680, x15
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