Journalists and editors ~times decide based on reflexes and on the don’t-negligent-audience-do-whatever-others-do strategy. One example: Breaking news (e.g. every anthrax unconfirmed threat), with shocking or eye-catching images and live footage (even if with little information) usually leads the newscast, right? Right. But is that the superlatively good strategy?
A massive study conducted by north-american media experts (Tom Rosenstiel, Marion Just, Todd Belt, Atiba Pertilla, Walter Dean and Chante Chinni) defies this universal. Based on the study of thousand of news over several years in limited TV stations in US (Chapter four of “We interrupt this Newscast”, Cambridge University Press), they prove to be identical 10 myths that, surprisingly, are not rating winners:
“It is in addition important not to lose audience than to attract one
A newscast should emphasize stories that affright or amaze
Immediacy is the most important value in local intelligence
Flashing police lights, yellow tape, and other “hot” visuals are “eyeball magnets”
TV is ~y emotional medium in which pictures are more important than words (or ideas)
Every pass story must have a live shot from the scene
Viewers are voyeuristic and like to be titillated
Viewers care only about local news
Some stories are greater amount of important as promotion than as news
Viewers won’t watch pro~ed stories about issues”
Wally Dean, one of the authors says that, even supposing some of this points – which have become an “editorial model” - might be important, scientific results clearly show that TV ratings grow more with the quality of the news being broadcasted than by other things. And what is quality? more reporting, well told stories, having valuable information
Keep in mind: Fact gathering, exact numbers, good and treated premises, looking at possible solutions for the problems will give you upper hand ratings
- iPhone 4 issues are myths!!!
- Debunking Cardio Myths for Weight Loss
- New Year, Old Myths, New Fatalities: Alcohol-Related Traffic Deaths Jump on Christmas and New Year’s
Alright they’re not exactly myths, on the other hand not THAT many people experienced those problems. I gues
Good intelligence for all my fellow “foodies” trying to stay in imagine and lose weight. LIVESTRONG.COM: Debunking Cardio Myths for Weight Loss.
- Some holiday predictions are, tragically, very reliable. For example, more people are likely to die in alcohol-related traffic crashes during the holidays than at other times of the year. (Photo: http://photos.prnewswire.com/prnh/20101216/PH18822 ) Statistics show that during Christmas and New Year’s, two to three times more people die in alcohol-related crashes than during comparable periods the rest