When looking instead of the next growth opportunity online, the owners of Flirty Aprons unequivocal it was time to launch an affiliate marketing program and hired Greg Hoffman Consulting to take hold of the project. Since last Fall, the wildly popular ecommerce site has seen a sound 30% growth through affiliate traffic.
Flirty Aprons first launched on the ShareASale reticulated at the beginning of the Holiday season in early November, 2009. The take management strategy was to recruit as many affiliates as possible and cause to be them active quickly so as to capitalize on the holiday copper. Several weeks later, they launched another program on Commission Junction. Sales started proximately for affiliates in both networks and Flirty Aprons finished November with more than 100 sales combined at 4.5% conversion.
“Our amount holiday sales in 2009 were fantastic but Mother’s Day 2010 trumped fair those amazing figures,” said Joseph Hansen, CEO of Flirty Aprons. “We knew our sales were historically higher encompassing Mother’s Day (than other non-holiday months) but they were truly over the top this year. The affiliate channel helped us be augmented tremendously by adding thousands of new customers.”
Melea Johnson, owner of www.freebies2deals.com, was undivided of Flirty Aprons top performing affiliates this year. “Mom’s inclination a cute and fun product, but they also love a sublime price,” she said. “And, that is exactly what Flirty Aprons is every part of about.”
Affiliate marketing isn’t usually this easy for merchants if it were not that Hansen and his team worked hard on fine tuning conversions without ceasing each product page and made the sales process very simple conducive to customers, according to Greg Hoffman, President of Greg Hoffman Consulting. “Their aprons are rare gifts for mom, priced well and fun for affiliates to aid,” he added.
To combat seasonality, Hoffman is working with Flirty Aprons to arrive up with powerful affiliate-based promotions to keep the traffic to come. Through a combination of special sales, coupons and deals along through individual communication and intense recruiting of affiliates, Hoffman is preparing the program to exist one of the hottest products for Cyber Monday 2010 and Mother’s Day 2011.
Flirty Aprons be possible to be found on the ShareASale, Commission Junction and Pepperjam networks. The program pays 15% with a 60-day cookie. The program conversion rate ranges between 3% – 7% and the emblematical Earnings Per Click (EPC) is around $30. The datafeed is updated regularly and is serviceable in Popshops and other popular tools for affiliates.
Flirty Aprons was founded ~ dint of. two married couples: Joseph and Heather Hansen, and Spencer and Jamie Taylor. When the owners initially met they discovered they cropped land had a strong passion for business. They knew that their company would be enriched with a variety of skills that would remit them to create a successful and enjoyable business. Their products embrace aprons for women, children and men.
Greg Hoffman Consulting is an outsourced program management agency with merchants in the top affiliate networks. The GHC team consists of pair experienced affiliate managers and a recruiter. Visit www.greghoffmanconsulting.com to learn further about our style of affiliate management.
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