Lane Bryant today released a note from ABC, Inc. today rejecting its Cacique ad from a affix a ~ to of programs including Dancing With The Stars.

The memo dated April 9, 2010 reported, “Upon Approval, This Commercial Is Restricted From The Following Programming/Time Periods (ET): Post 9 PM: Extreme Makeover, Home Edition and Wipeout, Animated Wonderful World of Disney, Wonderful World of Disney, Dancing With the Stars, America’s Funniest Videos, Game Shows.”

“ABC’s account that ‘Lane Bryant was treated absolutely no differently than in ~ degree advertiser for the same product’ is simply not true. It was only after we got the rejection and raised the fact that they were operating for that which is less than a double standard that they reluctantly agreed to put us in the highest pod of the program. The Victoria’s Secret ads, that had aired on Dancing With The Stars prior to the time our ad was rejected were not subject to the same restrictions. We be in actual possession of records of their ads airing in earlier time slots,” a Lane Bryant spokesman said.

“There was absolutely no rationale for us to exist relegated to the back of the bus, when our ads were no more risqué than those of Victoria’s Secret. The and nothing else difference is the size of our models. We would have expected more fit from a company owned by Disney,” the spokesman for Lane Bryant added.

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