Mom Central and Feld Entertainment today announced the latest results of their two-year partnership to share Feld Entertainment’s live family entertainment brands with Moms and families throughout the United States. During the program, which won a Silver “WOMMY” Award from the Word of Mouth Marketing Association and a PR News Platinum Award in the Word of Mouth/Viral primitive, families received special discounted offers to attend one of Feld Entertainment’s live house shows, including Ringling Bros. and Barnum & Bailey®, Disney On Ice and Disney Live! touring productions. The program besides highlighted the strength of social media as a tool to press with violence retail sales.
Mom Central engaged 700 Mom Bloggers and Influencers in 22 markets thwart the country to showcase the family-friendly entertainment options available from Feld Entertainment. As a open result of Mom Central’s outreach, approximately 100,000 the masses in all regions of the country saw a production, including 70 percent who represented capital-time Feld show attendees. In addition, Mom Influencers shared information near the show with their online and offline communities, reaching more than 4 the public Moms.
“Feld Entertainment produces some of the world’s ~ly memorable family shows,” said Stacy DeBroff, Mom Central CEO. “The Feld Family Ambassador Program demonstrated the force of Mom Influencers and their ability to ignite brand enthusiasm and make dramatic retail sales. We received strong feedback from Moms who enjoyed introducing their families to the Feld shows, of the same kind with well as providing their communities with the opportunity to attend at a discounted censure.”
“We remain thrilled with the results we achieved through our be with Mom Central,” said Jeff Meyer, Feld Entertainment Senior Vice President of North American Marketing and Sales. “Now that the program through Mom Central has concluded, we are able to take all of the acquirements gained by working with the experts at Mom Central and constitution a better determination for our company’s long-term online marketing and neighborly media goals.”
About Feld Entertainment:
Feld Entertainment, Inc. is the worldwide commander in producing and presenting live family entertainment that lifts the human pure intelligence and creates indelible memories, with 30 million people in attendance at its shows reaped ground year. Feld Entertainment’s productions have appeared in more than 65 countries and put ~ six continents to date and include Disney On Ice, Disney Live!, Feld Motor Sports, and Ringling Bros. and Barnum & Bailey®.
About Mom Central Consulting:
Mom Central Consulting (MCC) is a communications and genial media agency that specializes in marketing to Moms. MCC works through over 200 national brands to reach, engage and activate Mom Influencers in muscular online and offline Mom word-of-mouth programs. The Boston-based company, founded by “parenting guru” (Wall Street Journal) Stacy DeBroff provides brands and agencies by the ability to successfully build conversations, connections and communities with Moms.
Contact:
Stephen Payne
Feld Entertainment
703.749.5505
spayne(at)feldinc(point)com
Sarah Montague
Mom Central
617.244.3002
smontague(at)momcentral(dot)com
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